Ever since it was introduced in 1963, the Easy-Bake Oven has been marketed exclusively to girls, leaving aspiring boy chefs out in the cold. But that's about to change thanks to a campaign led by a teen girl on behalf of her four-year-old brother, who loves to cook.
You can always spot a parent around the holiday season. Their hair is a frazzled mesh of cow licks and stray strands as if it’s been pulled by a crowd of frantic people. Their eyes dart around in all directions desperately seeking something that could suddenly appear at a moment’s notice. They break down and cry during commercials that advertise “the hottest toy of the holiday season.”
Scandinavian Toys"R"Us licensee Top-Toy has taken a new approach to making sure kids get what they really want for Christmas: a fully gender-blind catalog that erases the line between boys' and girls' toys.
In a pleasantly surprising move, a Swedish toy company called Top Toy has made a giant leap for gender equality amongst children. Top Toy's Christmas catalog features an interesting twist: the boys are the ones who are playing with dollhouses and the girls are happily playing with the Nerf guns.
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