The Texas whitetail rut is what I call the great equalizer. A normally elusive buck gets distracted looking for love, and suddenly we hunters think we’re smarter than he is.

You’ve checked your cameras, positioned your blind, and pictured that wall hanger. But preparation means little if you make the wrong move when he finally appears.

I’m Rudy “Fearless” Fernandez, and these are my Fearless Fave Five reminders, including one I learned the hard way.

  1. Watch Your Scent—and the Wind

    Start with clean hunting clothes and leave strong odors behind. But don’t expect scent-control products to make you invisible. Pay attention to wind direction. A deer catching your scent can end your opportunity before you ever raise your rifle.

  2. Get Settled Early

    Check your game-camera timestamps and plan your arrival. Give yourself time to reach your blind quietly and let things settle down. Rushing into position just before deer usually appear can spoil all that planning.

  3. Go Easy on Deer Calls

    A grunt call isn’t a dinner bell. Start sparingly, watch how deer respond, and resist calling just because nothing is happening. Sometimes staying quiet is your best move.

  4. Rattle, Then Watch

    I’ve had rattling draw curious bucks out of cover. After a sequence, set the antlers aside and watch carefully. You want to be ready when a buck appears—not busy putting on another performance.

  5. Be Patient (my personal weakness) I Learned the Hard Way

    Years ago at the Schreiber Ranch near Eden, I rattled in an impressive buck. My heart raced, I rushed the trigger, and I missed. Then came my loud reaction and a stomp on the blind floor.
    That’s when an even bigger buck appeared briefly (the buck was staring at me as if to say, "What's your problem, dude?") before disappearing again.

Two impressive bucks. One impatient hunter. No venison in my freezer to feed the family.

Take a breath, positively identify a legal deer, and wait for a clear, safe shot.

Texas Deer Season: Check Before You Go

TPWD lists these 2026–2027 general white-tailed deer seasons:

  • North Zone: November 7–January 3.
  • South Zone: November 7–January 17.

Always check the TPWD’s county regulations for local dates, bag limits, antler restrictions, and harvest-reporting requirements. The most important part is to get your hunting license, check the Texas Parks and Wildlife Department, and stay safe.

Prepare carefully, hunt safely, and remember: that buck doesn’t care how long you’ve been planning. Give yourself time to make the moment count.

Local West Texas Deer Hunting Photos

These are photos from our personal cameras and deer stand cameras, revealing the action that takes place day and night. So it is true that deer feed in the middle of the night or the middle of the day, and they only look up when they hear something. Deer are like a 3-year-old child at a toy store...curious.

Gallery Credit: Rudy Fernandez

Fearless Hunting Photos

While Fearless only hunts a few times a year, there are other times when he will stop to take a dead animal off the road, like that deer on Buffalo Gap Road.

Gallery Credit: Rudy Fernandez

LOOK: At This Stunning Mountain Style Hunters Cabin Airbnb in Abilene

This is a perfect recreation of a Mountain Style Hunters Cabin Airbnb in Abilene

Gallery Credit: Rudy Fernandez

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