hooters

Hooters New Business Plan Involves Attracting Women
Hooters New Business Plan Involves Attracting Women
While Hooters may have invented the ‘breasturant” concept, the beer and wings chain is now losing market share to competitors like the Tilted Kilt and Twin Peaks, which offer more updated decor along with their low-cut blouses. So to counter this decline Hooters is working to make their restaurants more appealing to women, the 50 percent of the market they have previously ignored.