Taylor Swift Inspires Girls Through Keds Bravehearts Campaign
Taylor Swift is the centerpiece of the Keds’ Bravehearts campaign, which is meant to inspire girls to live fearlessly and to share their personal stories about how they are brave in both large and small ways. No, the initiative has nothing to do with Mel Gibson movie of the same name, either!
A brand new print ad for the campaign has been released, and In the image, Swift looks adorable in a white dress with black polka dots. She’s lugging her guitar case, passing her tour bus, and wearing a pair of dark Keds with white polka dots. She looks cute and All-American. She’s really got this model thing down -whether it’s magazine covers or sneaker ads- since she is so tall.
Overall, the campaign isn’t just about sensible shoes. It’s meant to inspire the Keds girl to live without limits and to be optimistic with her head high and heart open. Sort of like Swift herself.
The additional component to the campaign is the website, which features both lifestyle and fashion content, along with Swift’s own personal story. In a press release, the ‘We Are Never Ever Getting Back Together’ songstress said, “I am so excited to be working with Keds. The campaign is a tribute to brave girls everywhere.” Amen, sister.
The campaign was shot in Swift’s adopted hometown of Nashville, featuring her in a train station, guitar shop, record store and more. A Keds ad leaked a few weeks ago, featuring Swift surrounded by guitars.
Swift is certainly using her fame to spread a positive message to young girls who look up to her via this campaign. Nice work, Ms. Swift.
The commercial has landed, as well, where she encourages young, brave girls to take chances, lose things, get over it, hug people, dip your toe in the deep end, laugh a lot, mess up, apologize, mess up again and trust yourself. This campaign is turning out to be one of her best.
Watch Taylor Swift’s Keds Commercial