Duck Dynasty's Uncle Si and Jase have filmed 4 #birthdayfail commercials for Hallmark. They are of course the Masters of greeting cards but with Twitter and Facebook and other forms of social media, people aren't sending greeting cards much anymore. Uncle Si isn't exactly up on the latest technology and expects Jase and others to give him actual birthday cards. 

However, Jase has posted his happy birthday wish to Si on his Facebook 'wall' so there is no card hence the #birthdayfail. Si doesn't understand. Here is the first in the series of 4 commercials.

On a side note; Si sure does like his tiara and feather boa!