Texas-Based Brewery Suggests You Eat A** in Deleted Tweet
In an effort to generate a few laughs and capitalize on "Dry January" San Antonio-based brewery Pabst Blue Ribbon found themselves in some hot water thanks to a recent tweet.
First, let's define "Dry January" for the uninformed. Basically, it's like No-Shave November but for booze. To each their own, but January is a big month of drinking for me, especially after all that money that was spent during the holidays.
“We apologize about the language and content of our recent tweets. The tweets in question were written in poor judgment by one of our associates” [Adweek]
Reely went on to say they were handling the situation internally and they've removed the offending tweet from their page.
Since that tweet was removed, PBR has only tweeted once:
Let's be honest here, the people that drink PBR do so because it's cheap, not because it's necessarily a good beer. So, my assumption is their audience didn't get offended, rather some Karen out there in the Twitter-verse caused all the uproar.