Athletic Brewing’s Upside Dawn Is the Non Alcoholic Beer Powering Dry January in Texas

Dry January is still in full swing, which means I’m still cracking open non-alcoholic beers and pretending my liver is sending me thank-you cards. This week on The Weekend Buzz, we’re spotlighting one of the OG heavy hitters in the NA game: Athletic Brewing Company’s Upside Dawn Golden Ale.

Spoiler alert: it does not taste like regret or lawn clippings.

What Is Athletic Brewing Company’s Upside Dawn?

Upside Dawn is a crisp, light, golden ale that comes in at less than 0.5% ABV, but still delivers real beer flavor. We’re talking subtle malt sweetness, a clean finish, and just enough hops to keep things interesting.

Basically, it drinks like a porch beer… without waking up the next morning wondering who Venmo’d Taco Bell at 1:47 a.m. Yes, guilty.

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Athletic Brewing has built its whole reputation on making non-alcoholic beers that don’t feel like punishment, and Upside Dawn is one of their most popular for a reason. It’s easy, refreshing, and dangerously crushable… emotionally, not legally.

Why Upside Dawn Is Perfect for Dry January

If you’re doing Dry January but still want something cold in your hand while listening to rock music and judging the Cowboys’ life choices, this one checks all the boxes:

• No booze hangover
• No “why did I say that?” texts
• Still feels like beer o’clock

It’s also clutch if you’re cutting back, pacing yourself, or just want a weekday option that doesn’t wreck tomorrow.

We’ll be sipping this one on The Weekend Buzz while keeping Dry January rolling… responsibly, rebelliously, and with the volume still cranked.

Cheers to good choices… at least until February.

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