Although J.J. Abrams has repeatedly asserted that 10 Cloverfield Lane is not a direct sequel to Cloverfield, the two films do share some DNA, including the revival of Bad Robot’s interactive viral marketing. This new IMAX poster not only indulges the studio’s fondness for hidden clues and little easter eggs, but also features a very clever design.

Slashfilm debuted the new IMAX one-sheet, along with an interview with UK-based artist Ape Meets Girl (aka Kevin M. Wilson), in which they touch briefly on some of the easter eggs you’ll spot in the poster:


At first glance, you’ll notice the Bad Robot mascot on the left side of the house, as well as the name “Megan” etched with a heart in the mailbox post. If you’ve been paying attention to the viral marketing, you’ll recognize that name as the daughter of John Goodman’s character — whom he’s been desperately trying to contact to protect from some sort of impending apocalyptic scenario.

The artist notes that some of the easter eggs will become more apparent to you once you’ve seen the actual film, which stars Mary Elizabeth Winstead as a young woman who is seriously injured in a car accident and rescued by a doomsday prepper (Goodman) who holds her hostage. And while it’s not a straight sequel to Cloverfield, reports (and bits of the trailer) suggest that Goodman’s character may not be the only monster within.

10 Cloverfield Lane hits theaters on March 11.

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