The above TV ad is started by a dog's reaction to a tennis ball, which leads up to the release dozens of tennis balls in the end of the TV ad.

Nonetheless, it's an adorable video with lots of dogs and puppies and an ingenious way of incorporating all of a dog's favorite play things like a Frisbee, a bone, a food bowl and balls, lots and lots of balls.

Check out Rube Goldberg's machine as it delivers the final message, by triggering a bunch of dominoes and revealing the dog food companies message.