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Who Will Actually Be Shopping on Black Friday — Survey of the Day

black friday
Spencer Platt, Getty Images

Twenty-four percent of Americans plan to brave the crowds and take advantage of seductive Black Friday savings, according to a survey of 1,168 adults by Poll Position.

Sixty-four percent of the survey’s respondents said they won’t be spending their day after Thanksgiving shopping, and 11 percent offered no opinion on the question.

Whether or not a person plans on heading to the mall on Friday has a lot to do with how old they are. 50 percent of 18- to 29-year-olds say yes to Black Friday shopping, whereas only 11 percent of those 65 and over do.


[Poll Position]

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