There is no quick fix to getting skinny. You have to have a balanced diet, plenty of water and exercise. However, you can make it more fun. A bottled water company, Contrex, is using exercise and a magnificent marketing idea to promote their water.

They have a line of stationary bikes set up in front of a building (notice too, the bottled water sitting next to each bike) enticing folks to jump on them. When one lady does and starts peddling a row of lights shows up.

Others then jump on bikes and the bigger picture is seen. A lighted image of a man seemingly stripping and finally showing them how many calories they just burned.