In a city that's known for its large amount of restaurants, there's not a day that goes by that someone doesn't say "I wish we had _____ to eat here in Abilene".
Hooters is well known for their delicious wings and hot ladies in those familiar tight orange shorts. Now one Hooters girl will be remembered for her huge mistake when she tossed a fair baseball into the stands.
While Hooters may have invented the ‘breasturant” concept, the beer and wings chain is now losing market share to competitors like the Tilted Kilt and Twin Peaks, which offer more updated decor along with their low-cut blouses.
So to counter this decline Hooters is working to make their restaurants more appealing to women, the 50 percent of the market they have previously ignored.