Schick’s Creative Attack on Beards + Loses at Advertising
More facial hair equals less business for any razor company. And the folks at Schick are understandably hurting since beards are so cool. But c'mon, y'all, we aren't stupid. Trying to reposition beards as furry rodents growing on a man's face is just ridiculous.
We have eyes. We can see that beards are awesome. Even ladies love them, probably more. I'll admit it's a creative campaign, but ultimately an #AdvertisingFail.
See more ads here, then let us know, what do you think?