The new story trailer for Need for Speed Rivals gives us the rundown on the intensifying rivalry between the racers and the cops.

It's a tale as old as time: racers speed around the roads and the cops try to stop them by any means necessary. In Need for Speed Rivals, this old rivalry flares up and now both sides want to send a message to the other.

The stakes have changed and now you're going to experience a more rough-and-tumble ride unlike anything you've seen before. Cops will be more rabid, rules will be broken and your tires will probably melt.

Watch the trailer above and get ready to hit the roads on Nov. 19 on PC, PlayStation 3 and Xbox 360. The next-gen versions will launch on Nov. 22.

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