April in Texas just got a little better. The annual racing event at Texas Motor Speedway will now be known as the Duck Commander 500. This comes after the two organizations signed a 3 year deal to seal the title sponsorship.

The largest-attended, single-day sporting event annually in Texas with estimated average crowds in excess of 150,000 will be known as the Duck Commander 500 with this year’s edition is scheduled for Sunday, April 6.

via Essential Broadcast Media press release

The last couple of years members of the cast of A&E's Duck Dynasty, the same members as Duck Commander, have attended the event and mingled with fans. Thousands stand in line just to get a photo or autograph from one of the cast members of the highly rated and extremely popular show.

“This is perhaps the most unique sponsorship in professional sports because not only does this come with special branding, it comes with celebrity spokespeople that are followed by tens of millions of people every week,” Texas Motor Speedway President Eddie Gossage said. “Fans will see members of the Robertson Family and cast of Duck Dynasty and all the rest during Duck Commander 500 week here at Texas Motor Speedway and we have produced some awesome merchandise that both race fans and Duck Commander fans will love. This marriage is perfection.”


via Essential Broadcast Media press release

The deal is for 3 years with an option for an additional 3 years to be determined at the end of the contract. The first Duck Commander 500 is set for this coming Sunday, April 6th at Texas Motor Speedway. Tickets for the event will go on sale Friday, February 14th.