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Big Machine Is Big Sponsor For Brickyard 400 [VIDEO]

NASCAR fans listen up the Brickyard 400, which will take place Sunday, July 31 at Indianapolis Motor Speedway, will be sponsored by a big-time Nashville record company.

Big Machine Records just got the naming rights for the this years race. Now officially it will be billed as the “Brickyard 400 presented by Big Machine Records.com,” It’s the first time a major record company has ever signed up to present in the racetrack’s history.

Brickyard 400
Photo by Tom Pennington/Getty Images for NASCAR

 

Now, the real skinny is that an old acquaintance of mine, Scott Borchetta is the company’s President & CEO. Mr. Borchetta was and is a HUGE race fan and driver himself. So it’s no wonder that Big Machine Records is more known than ever now, because the label is returning to Indy and bringing it’s superstars to help create an amazing racing and music experience for both music and race fans.

Big Machine records is home to Taylor Swift,Rascal Flatts, Reba McEntire, The Band Perry, Justin Moore, Brantley Gilbert and others. You can bet that “most” of the record company’s roster of artists will be performing in some form or fashion at the races. I don’t believe that Taylor Swift or Reba McEntire will be available for this years Brickyard 400 due to busy schedules.

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