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‘Mayhem’ Changes History in Allstate’s Super Bowl 2013 Commercial

The Allstate insurance company’s Super Bowl offering for 2013 is yet another example of their philosophy of terrifying customers into buying insurance. Dean Winters returns as the embodiment of “Mayhem,” which, we are told, is everywhere.

This time around, Mayhem is shown to be responsible for the temptation and banishment of Adam and Eve, the fall of Troy and the unstable foundation of the Tower of Pisa, among other things. Presumably, none of these things would’ve happened if these people had just known to turn to AllState for help.

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