Here in the lower 48 we take for granted our “fourth meal.” But if you live up in the frozen tundra of Alaska, you can’t just take a spin to the local Taco Bell. In fact, if you live in Bethel, Alaska, a town of 6000, you would have to drive about 350 miles to Anchorage to grab a late-night gordita.

Which is why Bethel resident were so excited when yellow fliers announcing the arrival of a Taco Bell by this Fourth of July starting appearing around town. Finally the arctic dwellers could “Live Mas.”

But, alas, it was just a cruel, crual hoax. “I repeat: Bethel is NOT getting a Taco Bell,” announced local radio station KYUK, as the buzz about the fast food franchise reached a fevered pitch.

Hopes dashed, but life-expectancy increased, Bethel residents wake up to the reality that they may never get to taste a Chalupa. The town is only accessible by boat or plane and the closest they have to a proper fast food restaurant is a Subway. And when you’re craving grease, a six inch turkey sub just isn’t going to cut it.